Cannabis is quickly becoming one of the most industry-disruptive forces.
In fact, multi-billion-dollar industries are already being uprooted by cannabis, including beverages, alcohol, beer, sports drinks, pharmaceuticals, tobacco, and the $3.2 trillion wellness industry, as the cultural renaissance just gets underway.
All thanks to growing acceptance following Canada's October 2018 legalization, broad approval for its recreational and medicinal use throughout the U.S., and corporate interest.
It's just starting to disrupt countless, multi-billion-dollar industries.
One of those industries is the $4.2 trillion wellness industry.
The healing properties of marijuana are why spa, wellness and skincare industries are introducing a range of products with cannabis as a key ingredient.
According to an A.T. Kearney consumer survey, 80% of respondents believe cannabis products can offer wellness or therapeutic benefits. Up to 43% would try therapeutic or supplemental cannabis-infused products. In addition, the survey found that food, vitamins, skincare products and non-alcoholic beverages were the most favored.
Along the way, it's opening a ground-floor opportunity for investors in related stocks.
The Yield Growth Corporation
One such company is The Yield Growth Corporation (cse:BOSS), which aspires to become the next multi-billion wellness/cosmetics giant that emerges from the cannabis industry.
Its hemp-based wellness brands could very well be disruptive to several sectors, including wellness, makeup and leisure. That could make The Yield Growth Corporation a potential acquisition target for larger companies, including Estee Lauder, and Procter & Gamble.
The best part - with the completion of stability testing on nine new products, including sunscreen, lip gloss, pain balm, and body exfoliants, the company and its subsidiaries expect to have at least 22 products on sale throughout North America by April 2019.
However, it's not the only multi-billion-dollar industry being disrupted
The medical community is studying it for a variety of ailments - pain, nausea, loss of appetite, Parkinson's disease, inflammatory bowel disease, post-traumatic stress disorder, epilepsy, and multiple sclerosis and even traumatic brain injuries - the list goes on.
Cigarette maker Altria (MO) just took a 45% stake in Cronos Group CRON, +0.97%(CRON), as it diversifies business, as cigarette smoking falls to its lowest point in history.
Companies such as Green Growth Brands (cse:GGB) (otcqb:GGBXF) will also benefit from its passage. For example, Green Growth, whose goal is to become North America's leading retailer of cannabis and CBD products, is about to market its hemp-derived CBD personal care products under its Seventh Sense Brand.
While we're seeing incredible growth in industries, one of the biggest is the wellness industry.
Cannabis-Infused Wellness Products are Being Launched in North America
For example, The Yield Growth Corporation's wholly-owned subsidiary, Urban Juve Provisions, Inc. is a modern wellness brand, offering hand-crafted, daily use cosmetic and therapeutic products made of Cannabis Sativa hemp root oil, high quality essential oils and all-natural ingredients.
Urban Juve is an Ayurveda-inspired skin care and beauty brand that rejuvenates and nourishes from within: spirit to skin. Urban Juve's key ingredient - cannabis sativa hemp root oil - combines with natural and pure essential oil-based formulations to create quality products that are now available online and will soon be available at select retail stores across Canada.
Urban Juve has developed a proprietary method for hemp root oil extraction. The Urban Juve products are formulated to be infused with Cannabidiol (CBD) or Tetrahydrocannabinol (THC). Urban Juve has roughly 50 products set to enter the market in late 2018 and into 2019.
The company has also submitted 26 products to Health Canada for approval. It completed 26 Health Canada registrations, and has already filed for 11 U.S. patent applications.
Growth through Global Expansion
In June 2018, The Yield Growth Corporation's Urban Juve granted exclusive distribution rights to wellness products in Italy for the next three years to Crop Infrastructure Corporation.
Such an opportunity now gives The Yield Growth Corporation incredible exposure to the European cannabis market, as well.
Thanks to its product development, and international growth, The Yield Growth Corporation could become a substantial disruptor to a $4.2 trillion global wellness industry.
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