댓글 0
기사입력 : 2024.11.18 23:21
The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC).
The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends.
At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging."
In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment.
At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging.
These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia.
Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing.
A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.”
Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.
