The 2025 Asia Spa Industry Union Summit (ASIUS 2025) was successfully held on November 10 at Hotel Sirius in Jeju, bringing together spa experts from five Asian countries. 

Co-hosted by the Korea Spa Wellness Society (KorSpa) and the Healthcare & Spa Industry Promotion Agency (HESPA), the summit welcomed more than 60 delegates and industry leaders from Korea, Japan, China, Mongolia, and Malaysia. 

The event featured national spa industry trend presentations and academic research reports from scholars of the Korean Academy of Hot Spring. 

Mr. Hideo Yoshida, President of the Japan Spa & Sauna Association, shared Japan’s initiatives to revitalize its sauna industry through Aufguss competitions, manga-based promotional strategies, and specialized training programs. 

The Chinese delegation highlighted the continued growth of China’s spa industry driven by rising demand for health and relaxation, noting particularly strong development in Hainan Province and Shenyang in Liaoning. 

Representing Korea, Dr. Woo Jong Min of HESPA presented the development of the “Good Spa” certification system aimed at enhancing standardization and service quality.

The summit also included an awards segment recognizing outstanding contributions to the Asian spa sector. Korea’s K-WAVE Co., Ltd. received top honors as both the “Medical Spa Medical Beauty Marketing & Service Best Management Agency” and the “Medical Spa Anti-aging Marketing & Service Best Management Agency,” while PREO, one of Korea’s leading faucet and spa equipment brands, was named Best Brand in the equipment category. 

In addition, Jeju-based cosmetic brands—including THE PURE LOTUS, DAILISH, MAROHAN, JEJU INDI, THE WOO COMPANY, and 6-DROPS—were showcased and drew substantial interest from international attendees.

The next summit will be hosted by the Chinese association, with Shenyang, China emerging as the leading candidate for March 2026. 

Paul Ha-young Song, President of KorSpa, stated that spa services across Asia are evolving in diverse and innovative ways amid growing wellness demand, emphasizing the importance of strengthening cross-border information and human exchange to support shared and sustainable development across the Asian spa and wellness industry.

KorSpa President Paul H. Song (left) and JSSA President Hideo Yoshiada (middle) hand over the Union flag to Mr. Zhang Jinzhong (right), President of China Spa Association, the next host of the summit.