• 17th Asia Spa Industry Union Summit to Convene in Jeju, Highlighting Wellness Collaboration Across Asia

  The 17th Asia Spa Industry Union Summit (ASIUS) will take place on November 10, 2025, at Hotel Sirius Jeju, bringing together leading spa and wellness experts from across Asia. Co-hosted by the Korea Spa and Wellness Society (KorSpa) and the Healthcare & Spa Industry Promotion Agency (HESPA), and supported by the Korean Academy of Hot Spring and the Jeju Industry-University Convergence Center, the summit aims to strengthen international cooperation in the evolving wellness and hot spring sectors. Delegations from China, Japan, Mongolia, and other countries are expected to attend. The invitation-only event requires advance registration and will feature a welcome dinner on November 9 and a Jeju regional sightseeing program on November 11, offering participants opportunities for both professional exchange and cultural immersion. In parallel, the Academic Conference of the Korean Academy of Hot Spring will also be held, where Korean researchers will present insightful studies and findings on wellness spa programs, adding a scholarly dimension to the international event. Together, these programs underscore Jeju’s growing reputation as a hub for wellness, spa innovation, and sustainable tourism in Asia. For details, visit: http://korspa.net/asius2025/ Roof Top Pool at Hotel Sirius Jeju

• Jeju Institute of Korean Medicine to Host the 2025 Jeju Herbal Medicine & Wellness Festival

  The Jeju Institute of Korean Medicine, in collaboration with Jeju Special Self-Governing Province, will host the 2025 Jeju Herbal Medicine & Wellness Festival from October 2 (Thursday) at 1:00 PM through October 3 (Friday) at the Jeju Complex Gymnasium (2nd floor, Gateball Hall) within the Jeju Sports Complex. The festival aims to promote public health and expand the everyday use of traditional Korean medicine. Designed for participants of all ages, the event will feature a diverse range of programs integrating traditional Korean medicine with digital healthcare, personalized Sasang constitution programs, and hands-on wellness experiences. Participating and supporting organizations include the Jeju Association of Korean Medicine, Tamna Welfare Center for the Disabled, Wonkwang University College of Korean Medicine, Wonkwang University Korean Medicine Hospital and Jangheung Integrated Medical Hospital, Jeju National Center for Medicinal Resources, Korea Institute of Industrial Technology, Jeju Safety Education Center, and Jeju International Broadcasting System(JIBS). The opening ceremony will begin at 2:00 PM with a performance by the Korean traditional music group Modeullak. This will be followed by welcoming remarks, commendation awards presented by the Governor and the Chairperson of the Jeju Provincial Council, congratulatory speeches, and an official declaration performance under the theme “Walking the Path of Wellness with Traditional Korean Medicine.” The festival will be organized into themed zones—One Health Zone, Healing Food Zone, Health Keeper Zone, Slow Life Zone, and Mind Rest Zone—offering residents an opportunity to experience the wisdom of traditional Korean medicine in connection with the modern wellness industry. Key programs and activities include: = A storytelling exhibition on constitution-based exercise, diet, and healthcare methods, along with information on medicinal herbs from Jeju Oreum (volcanic cones). = Free Korean medical consultations and treatments = Self-care programs such as posture correction, pulse diagnosis, and trials of home-use medical devices = Craft experiences including sachets, coffee-ground flower pots, herbal-dyed handkerchiefs, and Korean tea ceremony workshops = Calligraphy experiences hosted by local artists with disabilities Following the opening ceremony, a Sjoelen tournamentwill be held, promoting inclusive participation in a lifestyle sport. On October 2, a team event for individuals with disabilities will take place, followed by a visitor-oriented individual competition on October 3. Conducted in accordance with the regulations of the Korea Disabled Sjoelen Association, the tournament is designed as a sport that everyone — regardless of age or ability — can enjoy together. Dr. Song Min-ho, President of the Jeju Institute of Korean Medicine, says that “we aim to contribute to public health by combining Jeju’s rich herbal resources and the wisdom of traditional Korean medicine with modern wellness industries and digital technologies. By expanding tailored programs for youth, seniors, and people with disabilities, we will develop Jeju into a hub of herbal medicine and wellness, and foster a foundation for international exchange.”

• The Lotus Signs Exclusive Contract and Partnership MOU with French Buyer for Global Expansion

  The Lotus Co., Ltd., owner of Korea's leading clean & vegan cosmetics brand The Pure Lotus, announced that it has signed an exclusive contract worth USD100,000 and a partnership MOU with French buyer Melissa Jay to pursue joint research and global cooperation. The agreement follows initial discussions at Cosmoprof Bologna in March and marks a significant milestone in the company’s overseas expansion. During the visit to Jeju, the French delegation toured The Lotus’s production and research bases, including the Jeju Technopark cosmetics factory, the Biodiversity Research Institute, and cultivation sites for Jeju native plants used as signature ingredients. The buyer also visited Mona & Co., the official retail partner of The Pure Lotus, where they experienced treatment programs featuring exclusive haircare and skincare lines. Impressed by the quality and concept, they commented: “The combination of Jeju’s pristine raw materials and The Lotus’s clean & vegan philosophy gives the brand strong competitiveness in France. We aim to build a distinctive identity beyond the K-beauty trend.” A spokesperson for The Lotus stated, “This collaboration provided an opportunity to showcase Jeju’s natural resources and K-beauty technology firsthand. We will continue to expand global networks and raise the value of Jeju’s cosmetics industry worldwide.” Based on its clean-vegan philosophy, The Pure Lotus is seeing strong growth in Europe, currently distributed across nine countries including Lithuania, Greece, and the Benelux region. The brand plans to further strengthen its global presence through active export marketing.

• 17th Asia Spa Industry Union Summit to Convene in Jeju, Highlighting Wellness Collaboration Across Asia

  The 17th Asia Spa Industry Union Summit (ASIUS) will take place on November 10, 2025, at Hotel Sirius Jeju, bringing together leading spa and wellness experts from across Asia. Co-hosted by the Korea Spa and Wellness Society (KorSpa) and the Healthcare & Spa Industry Promotion Agency (HESPA), and supported by the Korean Academy of Hot Spring and the Jeju Industry-University Convergence Center, the summit aims to strengthen international cooperation in the evolving wellness and hot spring sectors. Delegations from China, Japan, Mongolia, and other countries are expected to attend. The invitation-only event requires advance registration and will feature a welcome dinner on November 9 and a Jeju regional sightseeing program on November 11, offering participants opportunities for both professional exchange and cultural immersion. In parallel, the Academic Conference of the Korean Academy of Hot Spring will also be held, where Korean researchers will present insightful studies and findings on wellness spa programs, adding a scholarly dimension to the international event. Together, these programs underscore Jeju’s growing reputation as a hub for wellness, spa innovation, and sustainable tourism in Asia. For details, visit: http://korspa.net/asius2025/ Roof Top Pool at Hotel Sirius Jeju

  • In English
  • Korea Today

  2025-10-29

• Jeju Institute of Korean Medicine to Host the 2025 Jeju Herbal Medicine & Wellness Festival

  The Jeju Institute of Korean Medicine, in collaboration with Jeju Special Self-Governing Province, will host the 2025 Jeju Herbal Medicine & Wellness Festival from October 2 (Thursday) at 1:00 PM through October 3 (Friday) at the Jeju Complex Gymnasium (2nd floor, Gateball Hall) within the Jeju Sports Complex. The festival aims to promote public health and expand the everyday use of traditional Korean medicine. Designed for participants of all ages, the event will feature a diverse range of programs integrating traditional Korean medicine with digital healthcare, personalized Sasang constitution programs, and hands-on wellness experiences. Participating and supporting organizations include the Jeju Association of Korean Medicine, Tamna Welfare Center for the Disabled, Wonkwang University College of Korean Medicine, Wonkwang University Korean Medicine Hospital and Jangheung Integrated Medical Hospital, Jeju National Center for Medicinal Resources, Korea Institute of Industrial Technology, Jeju Safety Education Center, and Jeju International Broadcasting System(JIBS). The opening ceremony will begin at 2:00 PM with a performance by the Korean traditional music group Modeullak. This will be followed by welcoming remarks, commendation awards presented by the Governor and the Chairperson of the Jeju Provincial Council, congratulatory speeches, and an official declaration performance under the theme “Walking the Path of Wellness with Traditional Korean Medicine.” The festival will be organized into themed zones—One Health Zone, Healing Food Zone, Health Keeper Zone, Slow Life Zone, and Mind Rest Zone—offering residents an opportunity to experience the wisdom of traditional Korean medicine in connection with the modern wellness industry. Key programs and activities include: = A storytelling exhibition on constitution-based exercise, diet, and healthcare methods, along with information on medicinal herbs from Jeju Oreum (volcanic cones). = Free Korean medical consultations and treatments = Self-care programs such as posture correction, pulse diagnosis, and trials of home-use medical devices = Craft experiences including sachets, coffee-ground flower pots, herbal-dyed handkerchiefs, and Korean tea ceremony workshops = Calligraphy experiences hosted by local artists with disabilities Following the opening ceremony, a Sjoelen tournamentwill be held, promoting inclusive participation in a lifestyle sport. On October 2, a team event for individuals with disabilities will take place, followed by a visitor-oriented individual competition on October 3. Conducted in accordance with the regulations of the Korea Disabled Sjoelen Association, the tournament is designed as a sport that everyone — regardless of age or ability — can enjoy together. Dr. Song Min-ho, President of the Jeju Institute of Korean Medicine, says that “we aim to contribute to public health by combining Jeju’s rich herbal resources and the wisdom of traditional Korean medicine with modern wellness industries and digital technologies. By expanding tailored programs for youth, seniors, and people with disabilities, we will develop Jeju into a hub of herbal medicine and wellness, and foster a foundation for international exchange.”

  • In English
  • Korea Today

  2025-09-27

• The Lotus Signs Exclusive Contract and Partnership MOU with French Buyer for Global Expansion

  The Lotus Co., Ltd., owner of Korea's leading clean & vegan cosmetics brand The Pure Lotus, announced that it has signed an exclusive contract worth USD100,000 and a partnership MOU with French buyer Melissa Jay to pursue joint research and global cooperation. The agreement follows initial discussions at Cosmoprof Bologna in March and marks a significant milestone in the company’s overseas expansion. During the visit to Jeju, the French delegation toured The Lotus’s production and research bases, including the Jeju Technopark cosmetics factory, the Biodiversity Research Institute, and cultivation sites for Jeju native plants used as signature ingredients. The buyer also visited Mona & Co., the official retail partner of The Pure Lotus, where they experienced treatment programs featuring exclusive haircare and skincare lines. Impressed by the quality and concept, they commented: “The combination of Jeju’s pristine raw materials and The Lotus’s clean & vegan philosophy gives the brand strong competitiveness in France. We aim to build a distinctive identity beyond the K-beauty trend.” A spokesperson for The Lotus stated, “This collaboration provided an opportunity to showcase Jeju’s natural resources and K-beauty technology firsthand. We will continue to expand global networks and raise the value of Jeju’s cosmetics industry worldwide.” Based on its clean-vegan philosophy, The Pure Lotus is seeing strong growth in Europe, currently distributed across nine countries including Lithuania, Greece, and the Benelux region. The brand plans to further strengthen its global presence through active export marketing.

  • In English
  • Korea Today

  2025-09-17

• Aqua Green Technology Unveils BioTox Serum

  Aqua Green Technology Co., Ltd. (CEO Jang Ji-Tae), one of Korea's leading companies specializing in marine bio-material research and product development, has unveiled its latest innovation: the functional skincare product ‘BioTox Serum’, designed to deliver exceptional wrinkle-reduction and brightening benefits. This innovative serum features a lightweight, non-sticky texture and delivers unparalleled hydration to combat deep skin dryness. At its core is BioTox-LC, a recombinant protein derived from botulinum toxin active sites, meticulously refined using advanced genetic engineering. Encapsulated in cutting-edge liposome technology, BioTOX-LC enhances absorption and ensures that active ingredients penetrate deep into the skin for maximum efficacy. Aqua Green Technology's extensive expertise in marine bio-resources, particularly from Jeju Island, has culminated in the inclusion of two exceptional ingredients: Ecklonia cava extract, celebrated for its potent anti-aging benefits, and Jeju volcanic seawater, rich in natural minerals. To amplify its hydrating power, the serum is formulated with hyaluronic acid, perfectly balanced for optimal moisture retention. The result is a powerful skincare solution that replenishes hydration, fortifies the skin barrier, and visibly improves wrinkles and skin tone. As an answer to the growing demand for effective anti-aging and hydrating products, BioTOX Serum has garnered praise for its innovative approach to addressing skin concerns. Staying true to its eco-conscious and cruelty-free ethos, the company ensures that BioTOX Serum embodies sustainability and ethical production. By harnessing Jeju’s natural resources responsibly and eliminating animal testing, the serum has proudly earned vegan certification, making it a guilt-free choice for conscious consumers. Discover more at www.aquagt.co.kr

  • In English
  • Korea Today

  2025-01-20

• The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness

  aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.

  • In English
  • Korea Today

  2024-12-14

• The Pure Lotus Blooms at Cosmoprof Asia 2024: Jeju’s Natural Beauty Goes Global

  The Pure Lotus, a Jeju-based natural beauty brand advocating for "slow aging," captivated audiences at Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier beauty event is Asia’s largest, drawing over 500,000 industry professionals and more than 10,000 exhibitors worldwide, making it a key platform for setting global beauty trends. At the heart of The Pure Lotus's philosophy lies a dedication to clean and vegan beauty and sustainability. The brand harnesses botanical ingredients from Jeju's rich natural resources, including lotus leaves renowned for their high calcium content—20 times greater than green tea. This unique property supports lipid synthesis in the skin, promoting a resilient and healthy complexion, perfectly aligning with the growing global trend of "slow aging." In its mission for sustainability, The Pure Lotus has taken notable steps to reduce plastic usage, transitioning some packaging to eco-friendly paper tubes. These efforts have garnered praise from customers in 17 countries, affirming the brand's commitment to creating sustainable beauty solutions that improve both skin health and the environment. At Cosmoprof Asia 2024, the brand showcased its flagship products, including: Youth Biotics Lotus Ferment Concentrate, Jeju Botanical pH Balancing Cleanser, Jeju Botanical Sunscreens in paper tube packaging. These products received significant attention from attendees and industry buyers alike. The company reported successful negotiations and new contracts, facilitated in part by its visibility in in-flight magazines of carriers like HK Express and collaborations with buyers from Europe and Southeast Asia. Adding to its impact, The Pure Lotus was selected as a finalist for Cosmoprof Asia’s philanthropic Boutique initiative. The brand donated samples of its key products to buyers contributing HKD 100 to Save the Children, blending altruism with innovative marketing. A representative from The Pure Lotus expressed enthusiasm about the event, stating, “This exhibition provided a fantastic opportunity to showcase the excellence of Jeju’s natural beauty resources and our products’ effectiveness. We aim to continue expanding our global presence while maintaining our commitment to sustainability and innovation.” Through its participation in Cosmoprof Asia 2024, The Pure Lotus reinforced its position as a leader in sustainable, Jeju-inspired beauty, proving that the island's natural treasures can shine on the global stage.

  • In English
  • Korea Today

  2024-11-18

실시간 Korea Today 기사

• 17th Asia Spa Industry Union Summit to Convene in Jeju, Highlighting Wellness Collaboration Across Asia

  The 17th Asia Spa Industry Union Summit (ASIUS) will take place on November 10, 2025, at Hotel Sirius Jeju, bringing together leading spa and wellness experts from across Asia. Co-hosted by the Korea Spa and Wellness Society (KorSpa) and the Healthcare & Spa Industry Promotion Agency (HESPA), and supported by the Korean Academy of Hot Spring and the Jeju Industry-University Convergence Center, the summit aims to strengthen international cooperation in the evolving wellness and hot spring sectors. Delegations from China, Japan, Mongolia, and other countries are expected to attend. The invitation-only event requires advance registration and will feature a welcome dinner on November 9 and a Jeju regional sightseeing program on November 11, offering participants opportunities for both professional exchange and cultural immersion. In parallel, the Academic Conference of the Korean Academy of Hot Spring will also be held, where Korean researchers will present insightful studies and findings on wellness spa programs, adding a scholarly dimension to the international event. Together, these programs underscore Jeju’s growing reputation as a hub for wellness, spa innovation, and sustainable tourism in Asia. For details, visit: http://korspa.net/asius2025/ Roof Top Pool at Hotel Sirius Jeju

  • In English
  • Korea Today

  2025-10-29

• Jeju Institute of Korean Medicine to Host the 2025 Jeju Herbal Medicine & Wellness Festival

  The Jeju Institute of Korean Medicine, in collaboration with Jeju Special Self-Governing Province, will host the 2025 Jeju Herbal Medicine & Wellness Festival from October 2 (Thursday) at 1:00 PM through October 3 (Friday) at the Jeju Complex Gymnasium (2nd floor, Gateball Hall) within the Jeju Sports Complex. The festival aims to promote public health and expand the everyday use of traditional Korean medicine. Designed for participants of all ages, the event will feature a diverse range of programs integrating traditional Korean medicine with digital healthcare, personalized Sasang constitution programs, and hands-on wellness experiences. Participating and supporting organizations include the Jeju Association of Korean Medicine, Tamna Welfare Center for the Disabled, Wonkwang University College of Korean Medicine, Wonkwang University Korean Medicine Hospital and Jangheung Integrated Medical Hospital, Jeju National Center for Medicinal Resources, Korea Institute of Industrial Technology, Jeju Safety Education Center, and Jeju International Broadcasting System(JIBS). The opening ceremony will begin at 2:00 PM with a performance by the Korean traditional music group Modeullak. This will be followed by welcoming remarks, commendation awards presented by the Governor and the Chairperson of the Jeju Provincial Council, congratulatory speeches, and an official declaration performance under the theme “Walking the Path of Wellness with Traditional Korean Medicine.” The festival will be organized into themed zones—One Health Zone, Healing Food Zone, Health Keeper Zone, Slow Life Zone, and Mind Rest Zone—offering residents an opportunity to experience the wisdom of traditional Korean medicine in connection with the modern wellness industry. Key programs and activities include: = A storytelling exhibition on constitution-based exercise, diet, and healthcare methods, along with information on medicinal herbs from Jeju Oreum (volcanic cones). = Free Korean medical consultations and treatments = Self-care programs such as posture correction, pulse diagnosis, and trials of home-use medical devices = Craft experiences including sachets, coffee-ground flower pots, herbal-dyed handkerchiefs, and Korean tea ceremony workshops = Calligraphy experiences hosted by local artists with disabilities Following the opening ceremony, a Sjoelen tournamentwill be held, promoting inclusive participation in a lifestyle sport. On October 2, a team event for individuals with disabilities will take place, followed by a visitor-oriented individual competition on October 3. Conducted in accordance with the regulations of the Korea Disabled Sjoelen Association, the tournament is designed as a sport that everyone — regardless of age or ability — can enjoy together. Dr. Song Min-ho, President of the Jeju Institute of Korean Medicine, says that “we aim to contribute to public health by combining Jeju’s rich herbal resources and the wisdom of traditional Korean medicine with modern wellness industries and digital technologies. By expanding tailored programs for youth, seniors, and people with disabilities, we will develop Jeju into a hub of herbal medicine and wellness, and foster a foundation for international exchange.”

  • In English
  • Korea Today

  2025-09-27

• The Lotus Signs Exclusive Contract and Partnership MOU with French Buyer for Global Expansion

  The Lotus Co., Ltd., owner of Korea's leading clean & vegan cosmetics brand The Pure Lotus, announced that it has signed an exclusive contract worth USD100,000 and a partnership MOU with French buyer Melissa Jay to pursue joint research and global cooperation. The agreement follows initial discussions at Cosmoprof Bologna in March and marks a significant milestone in the company’s overseas expansion. During the visit to Jeju, the French delegation toured The Lotus’s production and research bases, including the Jeju Technopark cosmetics factory, the Biodiversity Research Institute, and cultivation sites for Jeju native plants used as signature ingredients. The buyer also visited Mona & Co., the official retail partner of The Pure Lotus, where they experienced treatment programs featuring exclusive haircare and skincare lines. Impressed by the quality and concept, they commented: “The combination of Jeju’s pristine raw materials and The Lotus’s clean & vegan philosophy gives the brand strong competitiveness in France. We aim to build a distinctive identity beyond the K-beauty trend.” A spokesperson for The Lotus stated, “This collaboration provided an opportunity to showcase Jeju’s natural resources and K-beauty technology firsthand. We will continue to expand global networks and raise the value of Jeju’s cosmetics industry worldwide.” Based on its clean-vegan philosophy, The Pure Lotus is seeing strong growth in Europe, currently distributed across nine countries including Lithuania, Greece, and the Benelux region. The brand plans to further strengthen its global presence through active export marketing.

  • In English
  • Korea Today

  2025-09-17

• Aqua Green Technology Unveils BioTox Serum

  Aqua Green Technology Co., Ltd. (CEO Jang Ji-Tae), one of Korea's leading companies specializing in marine bio-material research and product development, has unveiled its latest innovation: the functional skincare product ‘BioTox Serum’, designed to deliver exceptional wrinkle-reduction and brightening benefits. This innovative serum features a lightweight, non-sticky texture and delivers unparalleled hydration to combat deep skin dryness. At its core is BioTox-LC, a recombinant protein derived from botulinum toxin active sites, meticulously refined using advanced genetic engineering. Encapsulated in cutting-edge liposome technology, BioTOX-LC enhances absorption and ensures that active ingredients penetrate deep into the skin for maximum efficacy. Aqua Green Technology's extensive expertise in marine bio-resources, particularly from Jeju Island, has culminated in the inclusion of two exceptional ingredients: Ecklonia cava extract, celebrated for its potent anti-aging benefits, and Jeju volcanic seawater, rich in natural minerals. To amplify its hydrating power, the serum is formulated with hyaluronic acid, perfectly balanced for optimal moisture retention. The result is a powerful skincare solution that replenishes hydration, fortifies the skin barrier, and visibly improves wrinkles and skin tone. As an answer to the growing demand for effective anti-aging and hydrating products, BioTOX Serum has garnered praise for its innovative approach to addressing skin concerns. Staying true to its eco-conscious and cruelty-free ethos, the company ensures that BioTOX Serum embodies sustainability and ethical production. By harnessing Jeju’s natural resources responsibly and eliminating animal testing, the serum has proudly earned vegan certification, making it a guilt-free choice for conscious consumers. Discover more at www.aquagt.co.kr

  • In English
  • Korea Today

  2025-01-20

• The EL Group Unveils 'aearo': Redefining Aromatherapy for Modern Wellness

  aeAro products The EL Group Co., Ltd., a leader in Korea's premium spa and esthetics industry, has announced the launch of its latest venture, aearo, a brand dedicated to blending the rich heritage of authentic aromatherapy with cutting-edge scientific innovation. The brand will officially debut on December 16 with a curated collection of nine products, each crafted to offer a transformative self-care experience. aearo is designed to resonate with the modern woman, extending beyond conventional wellness to inspire profound changes across emotional, physical, and lifestyle dimensions. Developed on the foundation of authentic aromatherapy principles, the brand presents a scientifically engineered product line that seamlessly integrates nature’s best with contemporary needs. The name aearo symbolizes the brand's commitment to authenticity and well-being, drawing inspiration from the phrases “I am Aroma” and “An Essential Aroma.” This encapsulates the belief that high-quality essential oils are indispensable companions for achieving holistic health and vitality. A Lineup of Purpose-Driven Products The inaugural product range introduces Inner Blessing, a flagship series featuring three specialized solutions designed for women’s intimate care: Y Zone Oil, Inner Blessing Mist, Inner Blessing Dropper. These products incorporate premium European rose oil, clary sage, and other carefully selected ingredients, blending them into formulas that support sensitive areas with precision and care. For facial care,Facially and St. John’s Wort Oil deliver hydration, nourishment, and soothing benefits, making them ideal for sensitive or stressed skin. Meanwhile, the Cypress Oil product targets stress relief and mental clarity, offering aromatherapeutic support for emotional balance. The Recover Heal Cream, a body-care innovation, is enriched with natural plant-based ingredients. This warming cream not only soothes physical discomfort but also promotes energy circulation, helping to sculpt and refine the body’s contours. The collection is rounded out with CareTox Oil, a detoxifying therapy solution designed to purify the body and mind, and Suave Baby Oil, a gentle formulation tailored for delicate or sensitive skin. Backed by Expertise and Excellence The development of the aearo product line was spearheaded by Dr. Lee Hyun-joo, CEO of The Wellness Life Institute Co., Ltd., and a globally recognized expert in aromatherapy with over 25 years of experience. Her involvement ensures that the formulations uphold the highest standards of quality, efficacy, and trust. “The philosophy behind aearo is to empower modern women with tools for meaningful self-care,” said Lee Mi-na, CEO of The EL Group. “We aim to provide solutions that support not only the physical body but also the inner self, and we look forward to continuously innovating in the wellness space.” Launch Promotions and Future Vision To mark the brand’s debut, The EL Group will offer a limited-time promotional discount on all aearo products from December 16 through December 22. With its unique approach to combining tradition with modernity, aearo is poised to set a new benchmark in the aromatherapy market, offering products that reflect both authenticity and innovation.

  • In English
  • Korea Today

  2024-12-14