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• SONO Belle Bali Legian Opens a New Chapter for Legian's Beachfront Icon

  SONO Hotels & Resorts Asia has announced the launch of SONO Belle Bali Legian, which officially opened on September 1, 2026, on Legian’s beachfront at the site formerly known as Away Bali Legian Camakila. The opening marks the debut of the SONO Belle brand in Indonesia, bringing its nature-led lifestyle concept to the destination through a comprehensive transformation of the resort’s dining, wellness and guest experiences. The launch is part of SONO Hotels & Resorts Asia’s continued expansion across Southeast Asia. Located between Legian Beach and the area’s shopping and entertainment district, the 117-room resort has been part of Legian’s beachfront hospitality scene since 2019, when it began operating as Away Bali Legian Camakila. The property joined the SONO Hotels & Resorts Asia portfolio in October 2025. Its transition to SONO Belle reflects the company’s strategy of strengthening its portfolio through distinctive, purpose-built brands as it expands its presence across Southeast Asia. “The introduction of SONO Belle reflects our commitment to building a stronger, more unified brand portfolio. It is a key step in the presence of SONO Hotels & Resorts Asia as we continue to elevate the guest experience across our destinations,” said Jihong An, Senior Vice President of SONO Hotels & Resorts Asia. “SONO Belle Bali Legian represents the next chapter for our Indonesia portfolio, and there is no better place to launch it than Legian. This property has been part of the beachfront community for years, and SONO Belle transforms it into a refined lifestyle destination inspired by Bali’s natural beauty,” said Evan Burns, Area Vice President Indonesia, SONO Hotels & Resorts Asia. “Through refreshed interiors, warm natural textures, and thoughtfully curated guest experiences, SONO Belle Bali Legian reflects our vision of contemporary hospitality with a genuine sense of place,” he added. A Nature-Led Lifestyle Concept Reimagined for Bali SONO Belle is a nature-led lifestyle brand within the SONO portfolio, combining contemporary design with a strong connection to local surroundings. The brand currently includes nine established properties in South Korea and Vietnam. SONO Belle Bali Legian is the brand’s first property in Indonesia, bringing this nature-led philosophy to a beachfront setting between Legian Beach and Seminyak. The resort draws inspiration from Bali’s surf coastline and incorporates the destination’s natural character into its design and guest experience. A Reimagined Guest Experience The transformation of the resort extends beyond its new name. At the heart of the renewed guest experience is Chef’s Table, a new all-day Western dining concept located in a relaxed poolside setting with sweeping views. The menu focuses on quality ingredients, approachable flavours and thoughtful presentation, offering options suitable for everything from a casual lunch to a relaxed dinner. The concept is designed to reflect Bali’s laid-back and social lifestyle. The resort’s wellness offering has also been reimagined with a refreshed spa experience focused on relaxation and recovery. A range of head-to-toe treatments, including massages, manicures and pedicures, provides guests with a complete wellness experience centred on calm, comfort and restorative moments. The wellness offering is designed to complement SONO Belle’s nature-led lifestyle positioning while providing couples, individuals and families with additional opportunities to relax and unwind. Two local Bali brand partnerships further enhance the guest experience. Sensatia Botanicals has created a signature SONO Belle scent that is incorporated into selected guest touchpoints throughout the resort. Inspired by natural, locally rooted ingredients, the scent is intended to create a distinctive sense of place. Guests can also enjoy complimentary poolside coffee from Tanamera Coffee, featuring premium Indonesian specialty beans. The offering adds a casual lifestyle element to the pool experience while highlighting the resort’s focus on local partnerships and quality. The resort’s kids’ club has also been transformed into The Playroom, a fresh, playful and nature-inspired space designed for younger guests. The space provides children with a safe and comfortable environment to play, create, explore and discover, while maintaining a modern and premium aesthetic. Together, these elements reflect the SONO Belle concept of combining local connections, comfort and curated experiences to create a distinctive stay for guests. What’s New and What’s Coming The resort’s transformation will continue over the coming months, with several new facilities and services scheduled to be introduced. These include: Authentic Korean Menu: An approachable selection of Korean dishes and desserts developed in collaboration with Korean chefs. Modern Indonesian Restaurant: Contemporary interpretations of Indonesian flavours. Rooftop Spa: A new setting above the resort for treatments, relaxation and recovery. Swim-Up Pool Bar: Drinks, cocktails and light bites served directly from the pool. Wellness Zone: A dedicated space for movement, fitness and wellbeing. Grab & Go Lobby Bar: Quality coffee, juices and quick bites for guests on the move. SONO App: 24-hour mobile access to hotel information, dining options, experiences and guest services. Further updates are expected as the resort continues its transformation under the SONO Belle brand.

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  2026-09-16